Case study: Loyalty Program Digital Transformation for a Global Automotive Brand

Client: Leading Automotive Company
Industry: Automotive & Aftermarket Parts

Challenge:

🚨 Legacy loyalty program with manual processes and disjointed payment & CRM systems.
🚨 Need for global expansion, addressing regional compliance and Dealer Management System (DMS) integration.

Solution:

✅ Migrated the legacy loyalty program to a scalable, cloud-based solution.
✅ Integrated Salesforce, Hybris, Azure B2C, and Liferay Portal to unify payments, CRM, and e-commerce.
✅ Automated reward distribution, improving user experience and operational efficiency.

Results:

📉 -50% reduction in manual operational costs.
📈 +30% increase in customer retention and engagement.
📊 +20% revenue growth from loyalty-driven purchases.