Case study: Global Website & UX Standardization for a Multinational Brand
Client: Fortune 500 B2B Manufacturer
Industry: Industrial & B2B Manufacturing
Challenge:
🚨 Lack of brand consistency and fragmented UX/UI across 45 global markets.
🚨 Poor SEO performance, limiting digital visibility.
🚨 Legacy CMS limitations impacting scalability and localization.
Solution:
✅ Designed and launched 32 localized websites using Adobe Experience Manager (AEM).
✅ Implemented SEO best practices, driving global organic traffic growth.
✅ Integrated with CPQ, DAM, and CRM platforms for seamless data flow.
Results:
📈 +100x increase in lead generation.
📊 +80%-300% SEO ranking improvement (SEMrush).
📉 -30% reduction in maintenance costs via platform unification.