Privacy policy.

Effective Date: 01/03/2025
Last Updated: 01/03/2025

At CXScale, we protect your privacy and ensure compliance with the General Data Protection Regulation (GDPR) and other relevant data protection laws. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website and services.

1. Who We Are

CXScale is a consulting firm specializing in Omnichannel Strategy, Digital Product Innovation, and AI-Driven Business Transformation. For data protection matters, CXScale acts as the Data Controller responsible for processing your personal data.

If you have any questions about this policy, you can contact us:
📍 Address: [Insert Address]
📩 Email: [Insert Contact Email]

2. What Personal Data We Collect

We may collect and process the following types of personal data:

✔ Identity Data: Name, surname, job title, company name.
✔ Contact Data: Email address, phone number, mailing address.
✔ Technical Data: IP address, browser type, device information, operating system.
✔ Usage Data: Pages visited, interaction with our website, referring URL.
✔ Communication Data: Messages sent via our contact forms or email.
✔ Marketing Preferences: Your preferences regarding receiving newsletters, promotional offers, and event invitations.

We do not collect or process sensitive personal data (e.g., health data, political opinions, religious beliefs).

3. How We Collect Your Data

We collect data through:

✔ Direct interactions – When you fill out forms, subscribe to our newsletter, or communicate with us.
✔ Automated technologies – Cookies and analytics tools collect technical and usage data when you browse our website.
✔ Third-party sources – If you engage with us via LinkedIn or other platforms, we may collect data as per their privacy policies.

4. Why We Process Your Data (Legal Basis)

Under the GDPR, we process your data only when there is a lawful basis:

PurposeLegal BasisResponding to inquiries & service requestsLegitimate InterestProviding consulting servicesContract PerformanceSending newsletters & marketing updatesConsentWebsite analytics & performance trackingLegitimate Interest (with cookie consent)Compliance with legal obligationsLegal Obligation

You can withdraw consent for marketing communications anytime via the unsubscribe link in our emails.

5. How We Use Your Data

We use personal data to:

✔ Provide and manage our services – Ensuring high-quality consulting and support.
✔ Improve user experience – Analyzing website interactions to optimize content and functionality.
✔ Personalize communications – Sending tailored updates, insights, and offers.
✔ Maintain security & prevent fraud – Protecting our website and users from unauthorized access.

We never sell or rent your personal data.

6. How Long We Keep Your Data

We store personal data only as long as necessary to fulfill the purposes outlined in this policy.

Data TypeRetention PeriodContact & Inquiry Data2 years from last interactionMarketing DataUntil you unsubscribeAnalytics Data12 monthsContractual DataUp to 5 years (legal requirement)

Once data is no longer needed, we securely delete or anonymize it.

7. How We Share Your Data

We may share your personal data with:

✔ Service providers – Hosting, email marketing, CRM platforms, and analytics providers.
✔ Legal authorities – If required for compliance with legal obligations.
✔ Business partners – If we collaborate on joint projects (with your consent).

All third parties must comply with strict data protection standards.

8. International Data Transfers

If we transfer your data outside the European Economic Area (EEA), we ensure:

✔ Adequate protection – The country has an EU-approved level of data security.
✔ Standard Contractual Clauses (SCCs) – Binding agreements ensuring GDPR compliance.

9. Your GDPR Rights

Under GDPR, you have the following rights:

✔ Right to Access – Request a copy of your data.
✔ Right to Rectification – Correct inaccurate or incomplete data.
✔ Right to Erasure ("Right to be Forgotten") – Request deletion of your data.
✔ Right to Restrict Processing – Limit how we use your data.
✔ Right to Data Portability – Receive your data in a structured format.
✔ Right to Object – Opt-out of data processing for direct marketing or legitimate interests.
✔ Right to Withdraw Consent – Revoke consent for processing activities at any time.

📩 To exercise your rights, contact us through the form below.

If you believe your rights are violated, you can file a complaint with your local Data Protection Authority (DPA).

10. Cookies & Tracking Technologies

We use cookies and similar technologies for website functionality, analytics, and marketing.

✔ Essential Cookies – Required for site security and basic operations.
✔ Analytics Cookies – Help us understand user behavior (only with consent).
✔ Marketing Cookies – Used for targeted advertising (only with consent).

Managing Cookies: You can modify your cookie preferences through our [Cookie Settings] or your browser settings.

11. Security Measures

We take strong security measures to protect your data:

✔ Encryption & Secure Storage – Protecting sensitive data with industry standards.
✔ Access Control – Restricting data access to authorized personnel only.
✔ Regular Audits – Ensuring compliance with GDPR and security best practices.

Despite these efforts, no system is 100% secure—we encourage you to protect your login credentials and devices.

12. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any significant changes will be communicated via our website or email.

13. Contact Us

For any questions, concerns, or data requests, please reach out:

📍 Company Name: CXScale
📩 Email: contact [ @ ] cxscale.com
🌍 Website: https://www.cxscale.com